How to create your irresistible offer

How do you stand out in the crowd?
What is it that makes a client choose you over someone else? There are, of course, lots of overlapping factors, but, right at the heart, the answer is simple.
They can see that you provide the exact thing that they need (even if they didn’t realise that before they found you), and they trust you to help them achieve something that really matters to them. And if it isn’t immediately clear to them how you do this, they’re likely to scroll onto the next option.
In this session I’m going to take you through a process to design or refine your offer, so that it becomes truly irresistible to your ideal clients. Even if you think you’ve already got your offer totally sorted, you’ll leave this session with new insights and raring to go.
Apologies, this event has now been cancelled.
About me

Hi, I’m Rachael.
There are lots of things I’ve loved about my long ELT career, but one of the things I don’t like is the way that so many excellent professionals are underpaid, undervalued and scraping by.
I also far too often see people working themselves into the ground. This might be OK when we’re in our early twenties with no responsibilities, but it’s no way to run a sustainable and enjoyable professional career.
I want to really challenge the low expectations, and culture of ‘having to’ accept poor conditions and teach ELT freelancers the steps they can take to make their businesses truly work for them.
I have:
⭐ 30 years of experience in the industry
⭐ 15 years as a successful small ELT business owner
⭐ CELTA and DELTA teacher trainer and creator of dozens of published courses, which means I can help you design your programme to perfectly fit your clients
⭐ heaps of training and coaching in running a small business, organic marketing and social media, copywriting and more
…..as well as being a trained psychotherapist, counsellor, and coach.
This makes me ideally placed to empower freelance ELT professionals to custom design their businesses so they can earn more, work less, and live more fully.
And that’s what it’s all about.